Sometimes we have information to share with our audience that can’t rely on them seeking us out. Web and social campaigns are a great way to share an important message and they can be worked into your overall communication plan for an initiative or for a program.
These playbooks describe how we go about running online campaigns and what has worked well in the past.
Process
Social media campaigns
- TBD
Search marketing campaigns
- TBD
Buying online media
- TBD