By audience

Sometimes it’s easier to see how playbooks work by considering who needs to use them.

For service managers and leaders

If you are responsible for a business area or department, you should read these playbooks:

• Moving services online (read all four playbooks)
• User research
• Content lifecycle management
• Planning to publish content to the web
• Building a microsite
• Roles for digital work
• Citizen engagement
• Running campaigns
• User satisfaction
• Key performance indicators
• Building native apps vs the web

For technologists

If you work directly with technology, then you should read these playbooks:

• Moving services online (read all four playbooks)
• Writing user stories
• User testing
• Choosing appropriate formats
• Publishing geospatial data
• Publishing open data
• Using APIs
• Using the design system
• Search engine optimization
• Being accessible
• Managing code
• Supporting end user devices
• Building usable forms

For subject matter experts and writers

If you write or provide content for the digital channel, then you should read these playbooks:

• Writing for the web
• Choosing appropriate formats
• Managing content lifecycle
• Creating data visualizations
• Publishing open data
• Planning to publish content to the web
• Managing social media
• Search engine optimization
• Sending e-mail newsletters
• Using analytics