To help us share what we know about our audience, we create fictional characters, or personas that summarize the traits and needs of the types of users who might access information and services.
Use personas to help guide decisions about content, data, a service, or a new digital project.
Use this playbook to help you to assess whether existing personas capture the needs of your project’s users, or to determine whether your project aligns to the needs of Mississauga’s audience.
Process
- TBD
Links
- Mississauga personas